Arla Foods has made a strategic move into the chocolate milk market, launching a new range of Milka-branded products in partnership with Mondelēz International.
The expansion not only extends the iconic Milka brand but also showcases Arla’s commitment to packaging innovation.
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The new Milka chocolate milk range is packaged in Pure-Pak® cartons, a choice that reflects Arla’s focus on premium appeal and sustainability.
The cartons’ design and high-quality materials align with the Milka brand’s reputation for excellence.
“The main reason for choosing Pure-Pak™ cartons is that we think it is a great match for strong consumer brands, as it has a very premium appeal and helps our Milka products to stand out on shelf. In addition, it delivers strongly on sustainability,” said Leif Petersen, head of commercial chocolate milk and senior commercial development manager at Arla Foods.
By selecting Pure-Pak cartons, Arla has demonstrated its understanding of the importance of packaging in driving consumer appeal and brand recognition. The cartons’ distinctive appearance and environmental credentials help the Milka chocolate milk products stand out on retail shelves.
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By GlobalDataThis strategic packaging decision aligns with Arla’s overall commitment to sustainability.
Pure-Pak cartons are made from renewable resources and are fully recyclable, contributing to a more circular economy.
“Milka is a beloved brand and I know we have the production, commercial and marketing expertise to take it to the next level which is why our ambition is clear: We want to achieve number 1 or 2 positions in our launch markets,” said Arla executive vice-president and chief marketing officer Patrik Hansson.
The launch of the Milka chocolate milk range not only represents a significant expansion for Arla but also showcases the company’s ability to leverage packaging innovation to drive brand success and meet consumer demands.
