British supermarket chain Asda has decided to replace the coloured caps on its fresh milk products with new clear caps to make the food packaging recyclable.
The effort is being carried out in partnership with Scandinavian dairy cooperative Arla.
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By GlobalDataThe decision to introduce new natural-coloured caps signifies that these caps can now easily be recycled back into food-grade packaging.
In comparison to the existing green, blue, and red coloured caps used by the company, the new natural-colour caps are made of at least 30% recycled material.
This change will be implemented across all of Asda’s own-label fresh milk products, which include whole, skimmed, semi-skimmed, organic and filtered options.
The new packaging will be available across all Asda Stores later this month. The supermarket giant said that this change will also impact Yeo Valley’s fresh milk.
After the clear-capped bottles are rolled out, customers can check the coloured labelling on the bottles themselves to differentiate between the milk varieties.
Asda manager and lead for Packaging Strategy and Innovation Fiona Dobson said: “At Asda, we are committed to finding ways to reduce our environmental impact.
“The introduction of clear caps on our milk bottles, is part of our wider commitment to drive 100% recyclability packaging and increase recycled content levels across all of our products by 2025.”
The latest move, according to Asda, shows that approximately 268 tonnes (t) of high-density polyethylene (HDPE) can be recycled to produce new milk bottles.
It will also help in recycling approximately 207 million plastic milk bottle caps annually.
The initiative falls under Asda’s strategy to transform more of its food packaging into recyclable versions.
Arla Organic and Yogurt Milk head Catriona Mantle said: “We are continuously exploring new ways to reduce our climate impact from our packaging material and are pleased to confirm we will be introducing clear caps across our milk portfolio from early June 2023, which will see nearly 1,000t of food-grade plastic being retained in the circular system.
“Whilst our coloured caps are already recyclable and made of 30% recycled material (rHDPE), the switch to clear caps means the caps can be easily recycled back into food grade packaging.”
