UK supermarket retailer Asda has committed to getting rid of plastic fruit and vegetable bags from its stores.
The move will support the retailer’s efforts against plastic waste pollution.
Go deeper with GlobalData
Asda will implement the pilot in nine stores, which could save around 141 tonnes of plastic annually. According to the company, this volume compares to more than 3.5 million bags.
During the trial, the retailer will offer ‘Veggio’ bags in place of plastic bags.
Priced at a market-leading 30p each, the bags are a reusable alternative to single-use plastic fruit and vegetable bags.
The company’s plan to eliminate plastic fruit and veg bags will go into effect from 7 September.
Asda produce director Kevin Patel said: “This is a really exciting step in our journey as we continue to look at innovative ways we can reduce unnecessary plastic from across the business and meet our target of reducing own brand plastic by 15% by 2021.
“We know that our customers and colleagues are really passionate about sustainability and we want to make it as easy as possible for them to do their bit for the environment, without having to compromise on quality.”
Recently, Asda launched the first 100% recyclable blueberry punnet.
In July this year, Asda enhanced its sustainability pledge with the launch of a 100% recyclable own-label crisp tube. The company’s aims to reduce own-brand plastic packaging by 15% by next year.
Last month, another UK supermarket chain Morrisons considered eliminating its reusable plastic bags from checkouts and begin testing a paper alternative.
