Headquartered in Glendale, Avery Dennison manufactures labelling and functional materials. Credit: Coolcaesar.

Global display graphics and packaging materials producer Avery Dennison has partnered with French converting equipment manufacturer SMAG Graphique to offer RFID conversion solutions for label converters.

The deal will allow Avery Dennison’s customers to explore the RFID inserting machines for roll-to-roll RFID insertion and encoding at SMAG Graphique’s showroom in Savigny sur Orge, France.

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SMAG will offer full technical and operational training to new label converters who are new to the RFID labels conversion market.

The company will manufacture the label converter’s first order of RFID-enabled labels using Avery Dennison RFID inlays.

Avery Dennison RFID EMEA market development manager Jordi Baeta said: “This partnership helps lower the obstacles experienced by many converters who consider offering RFID label conversion solutions to their customers.

“In our RFID Innovation Center in the Netherlands, converters can experience first-hand how intelligent labels are improving efficiency in manufacturing and commerce across many industries, take part in live demonstrations, meet our RFID experts and get hands-on experience with the technology of tomorrow.

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“This partnership helps lower the obstacles experienced by many converters who consider offering RFID label conversion solutions to their customers.”

“While in SMAG’s showroom, they can experience how our RFID products are inserted in their printed labels.”

SMAG Graphique recently demonstrated its RFID inserters at Avery Dennison’s European head offices in Oegstgeest.

Avery Dennison designs and manufactures a wide range of labelling and functional materials, including pressure-sensitive materials for labels and graphics applications, tapes and other bonding solutions, as well as tags, labels and embellishments for apparel.

It is headquartered in Glendale, California, and employs approximately 30,000 employees in more than 50 countries.