Boulard Calvados sources its apples from Normandy. Credit: Boulard Calvados/PR Newswire.

French spirits producer Calvados Boulard has revealed a new packaging design to celebrate the brand’s 200th anniversary.

The company highlighted that its new packaging design reinterprets the principles of elegance and tradition.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

It also stated that every detail has been carefully refined, including the use of gold and the white branded square, which has been a symbol of Boulard since the 1970s.

The matte black neck resembles the frosted Boulard bottles of the past and creates a contrast with the golden liquid.

To further elevate the bottle’s appeal, the packaging introduces a refined colour palette for each expression, highlighting its distinct character.

Boulard Calvados is said to source its apples from Normandy, France, which are then pressed and distilled using traditional pot stills.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The product is double distilled in the Pays d’Auge, an area with a heritage spanning generations. The spirit can be consumed either neat or in a cocktail, according to the company.

Spirit France Diffusion is the parent company of the Boulard Calvados brand.

Spirit France Diffusion CEO Serge Der Sahaguian said: “We are proud to introduce this captivating new packaging, to mark the brand’s 200th anniversary.

“This thoughtful redesign is a testament to our commitment to see Boulard Calvados thrive for another 200 years.”