Beverage distributor Brooklyn Food & Beverage’s subsidiary Brooklyn Crafted is set to launch its rebranded craft ginger beer and ginger ale collection later this month.

The company will present the new line at this year’s Summer Fancy Food Show, to be held at the Javits Center in New York between 30 June and 02 July.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“Our goal with the new packaging is to give Brooklyn Crafted a fresh new, modern look in the ginger beer and ale category, while honouring our Brooklyn connection.”

Brooklyn Food & Beverage marketing director Keli Roberson said: “After months of preparation, we’re thrilled to share our newly designed Brooklyn Crafted product line under the parent company, Brooklyn Food & Beverage.

“Our goal with the new packaging is to give Brooklyn Crafted a fresh new, modern look in the ginger beer and ale category, while honouring our Brooklyn connection.

“With ginger-flavoured beverages on the rise, we’re confident that our updated look will resonate well with our loyal consumers while providing us with new opportunities to continue expanding into locations nationwide.”

The new logo of the product line reflects the brand’s Brooklyn roots and features a clean, modern image of the New York skyline.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Meanwhile, the packaging contains vibrant colours that denote each of the different flavour varieties of the product line, which are crafted in Bushwick, Brooklyn.

According to Brooklyn Crafted, each ginger beer and ginger ale variety is prepared using 100% fresh, unfiltered ginger pieces.

Moreover, the brand has extended its line of 12oz bottle formats with its existing Mango and Lemon Lime flavours.

The debut of the line will also mark the introduction of a new Classic Ginger Ale in a 12oz bottle format.