The new packaging signifies JagaRico’s playful and eccentric character. Credit: Yalcin Sonat/Shutterstock.

Calbee America, with over seven decades of experience in the snack industry, has recently introduced a fresh packaging design for its JagaRico potato snack lineup, as reported by SF&WB.

The new packaging aims to capture consumer attention and differentiate the product on store shelves.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The JagaRico range, known for its unique combination of potatoes, carrots, and parsley, offers a signature crunch that is now complemented by a visually appealing package design.

The redesigned packaging reflects JagaRico’s playful and eccentric character while also highlighting the brand’s variety of flavours, including the newly introduced Teriyaki, created exclusively for the US market.

The product’s crunchy exterior and airy interior are a result of Calbee’s technology.

These snacks, which have been a favourite since their launch in 1995, are available for retailers.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The development of JagaRico began in 1991 with a small team led by Hiroaki Yamasaki, who was appointed as the project leader.

At the time, Calbee was placing emphasis on new products and ventures, following a leadership transition.

Yamasaki recalls the numerous obstacles and failures faced while pioneering the concept of a snack made from deep-fried steamed fresh potatoes, a novel idea even for Calbee.

The initial process involved hand-making the snacks, steaming the potatoes, and then deep-frying them in oil.

The first iterations were excessively crunchy, prompting the team to experiment with different ingredients to improve the texture.

Through meticulous adjustments to the ingredient ratios, the team eventually achieved the desired balance for JagaRico’s distinctive texture.