Bottle-grade post-consumer (pcr) polyethylene terephthalate (PET) producer CarbonLITE Industries has launched a 100% post-consumer ocean-diverted plastic.

According to the company, the new material is suitable for food, beverage, and cosmetic applications and can replace virgin materials.

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Using this material, companies can reduce ocean plastics and the amount of virgin material.

CarbonLITE brand partnerships and resin sales director Jason Farahnik said: “Plastic pollution in the ocean is impacting animal health and our food chain, and must be urgently addressed.

“Our team worked diligently with experts to source and provide a statistically meaningful supply of certified ocean-diverted plastic so our customers can be part of the solution.”

CarbonLITE can also introduce the ocean-diverted plastic in a vertically integrated enterprise through its sustainable food packaging company PinnPACK Packaging.

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PinnPACK president Ira Maroofian said: “We are excited to lead this effort and be among the first thermoforming companies to offer food packaging from ocean-diverted plastic.”

The company operates two recycling facilities in California and Texas, US, where it recycles more than four billion beverage containers a year.

The company is currently in the process of opening a third plant in Pennsylvania. This development will increase the firm’s recycling capacity to more than six billion bottles annually.

In March, CarbonLITE partnered with Starlinger recycling technology to install recoSTAR PET recycling lines at its new facility in Pennsylvania at the end of this year.