Canadian speciality label and packaging solutions provider CCL Industries has announced its plans to open a new production facility for premium labels in Italy.
The plant will be located in northern Novi Ligure, a city within Genoa, Northern Italy.
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The facility will primarily focus on addressing the requirements of the local spirits and beverage industry for premium labels.
The production unit will be made on a 4,000ft² area acquired by CCL. The selected site will undergo refurbishment later this month.
Production activities at the new facility are expected to commence in the second quarter of 2024.
Once opened, it will be CCL Food & Beverage’s second packaging production unit in the country.
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By GlobalDataThe first plant was a pouch production facility that was acquired by the company earlier this year from Capri-Sun Group.
CCL Food & Beverage vice-president and managing director Reinhard Streit said: “We are pleased to grow our footprint in Italy where world-famous brands are located – with great potential in wine and spirits and other beverages where our premium and high-embellished labels are a great fit.
“This is part of our strategy to have a production site in close proximity to our global brand customers who are often multinational and give them the opportunity to be supplied locally.”
The new facility will include an art department with a printing ink kitchen, which is the standard design of CCL plants across the globe.
It will also be equipped with energy-efficient and renewable capabilities, including solar panels alongside air filtering and air conditioning technologies.
Streit added: “From holographic features to unique label design layered with embellishments to personalised or interactive labelling – everything is possible to produce a label that will help our customers product to stand out on the sales shelf.
“Effective and high-end labelling can be a game changer in terms of driving sales and creating a buzz around products.”
