French packaging innovators Clairefontaine and Verpack have collaborated on a groundbreaking initiative to create luxury packaging made entirely from 100% recycled materials.
This effort addresses the luxury sector’s growing emphasis on sustainability without compromising on quality or aesthetic appeal.
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Pioneering with Everprint Premium
The centrepiece of this initiative is Everprint Premium, Clairefontaine’s cutting-edge recycled paper. Designed to meet the highest print and durability standards, it combines functionality with eco-conscious innovation.
Everprint Premium is manufactured through processes that reduce environmental impact, including efficient water management systems and the exclusive use of local, recycled materials.
This ensures a reduced carbon footprint, aligning with global sustainability goals.
“Clairefontaine’s dedication to environmental stewardship is evident in its ISO 14001 certification and long-standing commitment to recycled paper production,” a spokesperson for the company noted.
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By GlobalDataThe inclusion of Everprint Premium enhances the luxury sector’s ability to adopt sustainable materials without compromising their product’s branding or functionality.
Driving luxury packaging towards circularity
The luxury industry has traditionally relied on high-quality virgin materials for its packaging.
However, increasing environmental scrutiny and regulatory pressures have forced brands to rethink their approach. Clairefontaine and Verpack’s collaboration delivers a premium product designed to support circular economy principles, with all materials sourced and manufactured in France.
By incorporating local production processes, the initiative minimises transportation emissions while bolstering local economies. This model supports a closed-loop production cycle, reflecting the European Union’s broader goals for sustainable packaging and waste reduction.
A model for future innovations
Clairefontaine’s innovations in paper manufacturing have been widely recognised, particularly through its subsidiary, Everbal, which focuses exclusively on recycled paper.
Similarly, Verpack brings expertise in crafting versatile and functional packaging solutions. Together, the firms are setting a benchmark for how collaborations can successfully merge sustainability with luxury.
“The luxury market is evolving, and brands must adapt to meet new environmental and consumer expectations. By focusing on innovation and local sourcing, we’re enabling a future where luxury doesn’t come at the expense of sustainability,” said a Clairefontaine representative.
This partnership exemplifies how sustainable practices can elevate the packaging industry, addressing both environmental concerns and market demands. By leveraging recycled materials and advanced production techniques, Clairefontaine and Verpack are paving the way for an eco-friendly luxury sector.
