UK-based supermarket chain Co-op is to launch recyclable packaging for ice cubes manufactured by The Ice Co to replace traditionally used plastic bags.
The retailer said the packaging can be recycled with paper after use.
Co-op will launch the packaging in partnership with The Ice Co at its stall at the Glastonbury Festival this year.
The ice cube bags are certified as fully recyclable as paper and can be sorted at the festival’s on-site recycling centre.
Located at the festival’s Park Home Ground area, the Co-op store sold 50t of ice cubes at the 2019 event.
Co-op marketing live and local director Amanda Jennings said: “We are delighted that our festival store is returning to Glastonbury this summer and we’re thrilled to be able to bring back Co-op’s ethical, high-quality and value-for-money essential items to serve this unique community, including a UK first for ice cube bags that can be recycled with paper to help festivalgoers stay ‘cool’.”
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By GlobalDataIn addition to introducing the recyclable packaging, Co-op will not sell single-use plastic bottles at its Glastonbury store, instead offering water in cans.
The retailer will also sell its own-brand sandwiches in easy-to-recycle packaging and provide its fruit pots and Crisps in compostable packaging.
Co-op’s soft plastic recycling units will be available at the store, allowing customers to return their soft plastics for recycling during the festival.
The store will offer more than 300 product lines, including festival-focused items, fresh food, food-to-go products and drinks.
Last month, Co-op re-launched its food-to-go product range with reduced packaging, a move expected to eliminate around 274t of unnecessary plastic, cardboard and film.
The retailer has replaced all single-use plastic cutlery for the products with sustainable alternatives such as wooden ‘sporks’, which are designed to be used as both spoons and forks.