New design features the iconic red of Coca-Cola prominently across Coca-Cola original taste and zero sugar. Credit: THE COCA-COLA COMPANY

Coca-Cola Great Britain has unveiled a new packaging design for its Coca-Cola original taste and Coca-Cola zero sugar drinks, as part of its commercial strategy to increase the sales of Coca-Cola zero sugar.

The redesigned packaging will see both variants more prominently featuring the iconic Coca-Cola red on the cans, beginning next month.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

As a result of the changes, the bottles and cans of both variants will feature a coloured band across the top of the container to denote whether it is the original taste or zero sugar.

In addition, the bottles will have coloured caps to help consumers differentiate between the two variants.

“we believe this latest change will help us grow it even further and encourage more people to give it a try.”

To take the changes to the consumers, the company is undertaking a new £5m marketing campaign featuring new TVC, titled ‘One Way or Another’.

Launched in 2016, the new Coca-Cola zero sugar accounts for 58% of the Coca-Cola sold in retail in Great Britain.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

At the time, the no sugar variant was launched with a new design that replaced the all black packaging and featured the rising red Coca-Cola disc more prominently on pack.

Coca-Cola Marketing Manager Alec Mellor said: “For more than 130 years, the colour red has been associated with the great taste and experience of enjoying a Coca-Cola and we want to make it even clearer that you can have that taste and experience with or without sugar.

“Sales of Coca-Cola zero sugar have almost doubled in the last two years and we believe this latest change will help us grow it even further and encourage more people to give it a try.”