Carbonated drinks manufacturer Coca-Cola North America unit is introducing 100% recycled polyethylene terephthalate (rPET) plastic bottle in the US.
As part of this initiative, the company’s Coke, Diet Coke, Coke Zero Sugar, Coca-Cola Flavors brands will launch in a 13.2oz bottle in California, Florida, and select states in the North-East this month.
Go deeper with GlobalData
The company’s other sparkling beverage brands will launch this summer.
The new bottle consumes less plastic and offers a convenient, sippable portion size.
Additionally, Coca-Cola plans to introduce Sprite in 100% recycled bottles in select markets this month.
Meanwhile, the company will launch a 20oz version of the 100% recycled bottle across the Coke line-up in New York and California this month followed by Dasani, Texas, later this year. It will be available in all stores that sell the product.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe recycled bottles will also carry a ‘Recycle Me Again’ message on the label.
Coca-Cola North America Operating Unit sustainability vice-president and general manager Alpa Sutaria said: “Challenges around plastic packaging waste and recycling continue to be top of mind for our consumers, customers and our system.
“Introducing 100% recycled PET bottles is a big proof point of how recycling can help create a circular economy.”
Through all this initiative, Coca-Cola will reduce plastic usage across North American portfolio by 20% compared with 2018.
They will collectively reduce 10,000mtpa of greenhouse gas emissions in the US.
Sutaria added: “This marks a major milestone in a large and complex market. While we still have a lot of work to do to reduce plastic waste, by educating consumers about recycling and the potential for plastic bottles to become new plastic bottles, we see this as a big move in the right direction.”
