The company is piloting the 100% rPET bottles for its Coca Cola, Sprite and Fanta beverages and Arwa water. Credit: © The Coca-Cola Company.

Beverage brand Coca-Cola has partnered with Qatar’s Supreme Committee for Delivery & Legacy (SC) to provide sustainable beverage bottles at this year’s FIFA World Cup in Qatar.

Coca-Cola Middle East will introduce bottles made entirely from recycled PET (rPET) for all its beverages across official tournament venues, including stadiums and fan zones.

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The company will pilot the sustainable bottles for its 350ml Coca-Cola, Sprite and Fanta products, as well as 500ml Arwa water.

Coca-Cola Company Middle East vice-president and general manager Tolga Cebe said: “Piloting the 100% rPET bottles for our Coca-Cola, Sprite and Fanta beverages and Arwa water during the tournament marks a major milestone for our operations in the region.

“It is an important step towards our global World Without Waste ambition to collect and recycle a bottle or can for every one sold by 2030.

“For Coca-Cola Middle East, this is part of a journey, and we aim to continue to champion waste collection projects and minimise our impact through local partnerships and initiatives.”

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The initiative is in line with SC’s efforts to recycle plastic responsibly and will be the first roll-out of rPET packaging at a FIFA World Cup.

In addition to the 100% rPET bottles, Coca-Cola Middle East has installed dedicated recycling bins across the tournament venues.

The company will also use on-ground and on-screen communication to create awareness and inform more than 20,000 volunteers and more than one million fans about responsible recycling.

SC sustainability executive director Bodour Al Meer said: “In addition to our One Tide programme, the pilot of Coca-Cola Middle East’s 100% rPET bottles will significantly reduce the impact of single-use plastics and aligns to our concerted efforts to leave a sustainable legacy long after the FIFA World Cup 2022.”

Earlier this year, the Coca-Cola Company introduced fully recycled plastic bottles in Vietnam as part of its efforts to help create a circular economy.