US-based visual marketing solutions provider Coloredge has purchased Color By Number, a supplier of package prototyping and design services, for an undisclosed sum.

With the completion of the deal, Color By Number has become a division of Coloredge and will continue to serve its existing clients from its office in New York City, US.

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Color By Number will also continue to be led by its founder, Lisa McGowan.

Coloredge president and CEO Jeb Ball said: “The addition of Color By Number complements our packaging studios in Los Angeles and Atlanta, while giving Coloredge a strong, local presence for New York-area brands.

“Equally important, Lisa McGowan is a subject matter expert on packaging development and very highly regarded in the industry.”

The latest deal is among several other strategic acquisitions that Coloredge has made in recent years to support its revenue growth.

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"The addition of Color By Number complements our packaging studios in Los Angeles and Atlanta, while giving Coloredge a strong, local presence for New York-area brands."

McGowan said: “Joining the Coloredge team is a transformational moment and a gratifying validation of Color By Number’s commitment to delivering consistently superior work, exceptional service, and impactful results.

“This is great news for our clients and for the industry in general.

“Placing Coloredge’s full portfolio of retail visual marketing solutions at the fingertips of our clients is a giant step in extending our service offering in the health and beauty market.”

Color By Number currently provides various packaging development services for the global beauty, health and consumer packaged goods (CPG) sector.

Image: Coloredge creates high-impact visual spaces for retailers and other industry sectors. Photo: courtesy of Coloredge.