The new Swiss Miss light blue easy-grip container is made of recyclable plastic. Credit: PRNewsfoto/Conagra Brands, Inc.

North America’s branded food company Conagra Brands has partnered with plastic packaging manufacturer Berry Global to present a new package design for its Swiss Miss Hot Cocoa line.

The packaging is developed in partnership with Berry Global’s Blue Clover Studios, including manufacturing, packaging and business stakeholders.

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Made of recyclable plastic, the new easy-grip container has a wraparound in-mould label and space-efficient tapered cube design.

The firm will initially use the new design for Conagra Brands’ 38oz-sized Swiss Miss Milk Chocolate Hot Cocoa Mix.

Conagra Brands sustainable development senior director Katya Hantel said: “This redesign is an important step forward on our sustainable packaging journey.

“We will adopt the recyclable cube design over the next several years, supporting Conagra’s target to make 100% of its plastic packaging renewable, recyclable or compostable by 2025.”

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With this move, Conagra’s Swiss Miss Hot Cocoa line will switch from round canisters to a recyclable cube.

According to Berry Global’s analysis, the new light blue packaging design reduces the carbon footprint by 15% and will save more than 1,000 gallons of diesel fuel a year.

Blue Clover Studios design director Scott Fisher said: “The magic happens when the right people come together early and often, which saves time in the long run when launching a new custom package.”

In May, Berry Global Group agreed to supply sustainable packaging for Mondelēz International’s cream cheese brand Philadelphia.