Inks manufacturer Chromatic Technologies (CTI) has introduced Sunlight Inks, a new range that offers fast kinetics that turn on rapidly when hit by sunlight, for applications such as paper, film and pressure-sensitive labels.
Offered in various colours, the inks have durability in the sun. The repeatability of the inks enable them to turn on and off.
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According to the company, the new product has the potential to secure a major role in the use of labels and packages throughout the world.
CTI chief marketing officer Patrick Edson said: "Sunlight Inks create ‘theatre-in-the hand’ for a brand’s audience: a consumer walks outside and, in seconds, the Sunlight Inks transform from clear to a colourful reminder to apply sun tan lotion, or several garnishes recommendations appear for cocktails, or a surfboard is revealed with a secret code for a mobile app.
"CTI’s chemists and inventors have a dedicated team innovating in the label markets. Our goal is to ensure every label in the world is interactive with a consumer and that it dramatises a brand’s positioning."
In May, CTI developed thermochromic pull tabs for beverage cans. Available in red, green or blue, the temperature-changing tabs indicate that the drink is properly chilled.
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By GlobalDataImage: The photochromic Sunlight Inks come in various colours. Photo: courtesy of Chromatic Technologies Inc.
