Danone has launched dual-QR code packaging service for Aptamil and Nutrilon brand in China. Credit: Danone.

Global food and beverage company Danone has launched a dual-QR code packaging solution for its baby formula brands Aptamil and Nutrilon in China.

The new packaging is part of the company’s newly launched digitally enabled baby formula Track and Connect service, which is powered by blockchain, serialisation and aggregation technology.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The service is aimed at bringing transparency on the product’s farm-to-fork journey.

Customers scan two QR codes on baby formula packs, using their smartphones.

The two laser printed QR codes, one on the outer pack and the other behind the tamper-resistant seal on the inside, allows customers to verify the formula’s quality and authenticity. The codes can be scanned only after the purchase.

Track and Connect service will enable Danone, as well as its distributors and retailers to forecast consumer demand and preferences.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Danone specialised nutrition operations senior vice-president  David Boulanger said: “We are very pleased to be rolling out our baby formula Track and Connect service to consumers and retailers in 2020.

“Thanks to this innovation in packaging and data management, we will be able to offer one of the most comprehensive traceability services in the baby formula industry and connect more closely to our consumers and retailers to offer them after-sales services they value.”

Later this year, the company is planning to launch the service in France for its Laboratoire Gallia brand, and in Germany, Australia and New Zealand for its Aptamil and Karicare brands.

Danone businesses include essential dairy and plant-based products, water and specialised nutrition.