Dixie Consumer Products has unveiled new limited-edition Dixie To Go cups, which is inspired by the fashion designs of Lifetime’s Project Runway Season 16 contestant Brandon Kee.
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The company earlier partnered with Project Runway to develop a new cup based on the new fashion trends of the contestants.
The design of new cup is based on Kee’s look that featured a geometrical pattern with an infusion of pink.
Dixie brand building leader Teresa Bossong said: “Our Dixie To Go cups, with new designs inspired by Project Runway contestant Brandon Kee, are this season’s perfect accessory for coffee drinkers on-the-go who are looking to add a touch of style to their day.
“We loved Brandon’s pattern so much that we created a variety pack containing three coordinated designs that can accessorise a variety of outfits while maintaining the cup’s sturdiness.
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By GlobalData“These cups are perfect for any occasion, from walking the runway to walking to work, or anywhere your busy day may take you.”
The new cups are already available for purchase online and scheduled to reach the retail shelves towards the end of this month.
It can be purchased in a multi-pack comprising three different designs, which are based on the elements used in Kee’s look.
In addition to Brandon’s diamond pattern in ‘millennial pink’, the new cups are available in ‘cobalt’ and ‘steel blue’ colours, as well as in multiple shapes.
The company will continue to deliver the new cups throughout this year.
A Georgia-Pacific company, Dixie Consumer Products specialises in producing disposable tableware.
Along with its subsidiaries, Georgia-Pacific produces bath tissue, paper towels and napkins, tableware, paper-based packaging, speciality fibres, office papers, nonwoven fabrics, building products and associated chemicals.
Image: Dixie To Go cups feature new designs inspired by Project Runway contestant Brandon Kee. Photo: courtesy of Georgia-Pacific.
