Recent research conducted by DS Smith, a fibre-based packaging solutions provider, has revealed that British people are expected to consume 123 million chocolate eggs this Easter – generating thousands of tonnes of packaging waste in the process.
The mixed recycling system in the UK, which allows for paper, plastic, and glass to be disposed of together, often results in higher contamination rates. This is particularly problematic for plastic materials mixed with paper and card, complicating the recycling process.
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The study, which surveyed 2,000 adults, revealed that the average UK adult will consume 165 chocolate Easter eggs in their lifetime, leading to an estimated 8,000 tonnes (t) of packaging waste annually.
The research showed that while 89% of respondents recycle cardboard Easter egg boxes, 36% dispose of the foil in general waste, and 17% do not recycle the plastic box.
This contributes to the confusion over recycling in the UK, with 34% unsure about which Easter egg packaging materials can be recycled.
DS Smith senior sustainability manager Samantha Upham said: “Decades of progress have had a huge impact on the amount we recycle, with paper and card the most widely recycled materials in the UK. But too much of it is still ending up in landfill and we need to challenge ourselves to do better.”
The concern about excessive packaging is growing, with 22% of consumers choosing their Easter eggs based on the recyclability of the packaging. Additionally, 26% express annoyance at the waste generated during the Easter period.
The lack of clear recycling instructions is a significant barrier, as 26% of those who do not recycle any packaging cite unclear labels as the reason. Moreover, 36% claim that their local recycling services do not accept certain materials, adding to the challenge.
Upham added: “It’s lovely to enjoy Easter treats, but the environment doesn’t need to pay the price. Confectionery companies have come a long way to remove unnecessary packaging and make the remaining wrapping recyclable.
“Simply separating card, plastic and foil after your Easter feast means materials have the best chance of being recycled rather than being sent to landfill. If you’re not certain what goes into which bin, check out your local recycling rules.”
Earlier this month, DS Smith introduced its fully recyclable and reusable cooler.
