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Flow Beverage, a provider of sustainably sourced mineral spring water, has announced the launch of its new product line in aluminium bottles.
Dubbed Flow Sparkling Mineral Spring Water, the product is set to debut in Canada in October 2024, with a subsequent rollout planned in the US.
Flow Sparkling Mineral Spring Water will be available in 300ml aluminium bottles and will feature a variety of flavours such as OG, Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint.
The packaging not only maintains the water’s fresh taste but also enhances the premium drinking experience for customers, Flow Beverage said.
Developed in collaboration with Kingston Aluminium Technology (KAT), the bottles are a testament to both brands’ leadership in environmental, social, and governance responsibility.
KAT will be producing these bottles exclusively for Flow’s products.
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By GlobalDataThe launch is also a significant development for Flow’s co-packing business.
The company is set to install a new production line designed to pack its own aluminium bottles and offer co-packing services for other brands.
Flow Beverage founder and CEO Nicholas Reichenbach said: “This launch represents the next step in our evolution, enhancing our product portfolio with a sustainable and innovative offering that caters to the growing demand for premium, health-conscious beverages.
“Our new aluminium bottles not only deliver a high-end design experience but also support our ongoing commitment to environmental responsibility as the highest-scoring B Corporation in the water industry, as they are made from 70% recycled aluminium, use 30% less aluminium than competing formats and require 60% less energy to produce than traditional cans and bottles, thus reducing carbon emissions.
“This ties into Flow’s overall commitment to operating carbon neutral and reducing emissions across our supply chain.”