Technology platform Flowcode has partnered with snack brand LOVE CORN to introduce the first-ever artificial intelligence (AI)-enabled QR code technology on consumer goods packaging.
This collaboration will feature custom Flowcodes on LOVE CORN packs, which when scanned directs consumers to dynamic landing pages for unique brand activations.
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The QR codes features a collaboration with Universal Pictures celebrating the Minions franchise for Back to School and Halloween campaigns.
The AI-enabled QR codes are being used on LOVE CORN’s new family friendly multi-packs.
Founded in 2017, LOVE CORN is sold in more than 15,000 stores across the US and the UK.
LOVE CORN co-founder Missy McCloskey said: “We have added Flowcode’s AI-enabled QR codes on every LOVE CORN snack pack. With millions of additional touchpoints each month, Flowcode transforms how LOVE CORN is building our CRM and helps us turn every scan into a meaningful engagement with our customers.”
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By GlobalDataThe partnership is a significant move for Flowcode in its mission to help brands build direct relationships with their audiences.
The company’s experiential advertising leverages first-party data to generate marketing insights that resonate with customers.
As traditional advertising becomes less innovative, digital strategies offer new possibilities for creativity and consumer interaction.
Recently, the company has collaborated with NBCU and Instacart to offer virtual concessions at the Olympics.
Its enterprise security and compliance ensure a secure solution for customers concerned with consumer safety and regulatory adherence.
Flowcode 2 adheres to compliance regulatory standards such as GDPR, CCPA, and SOC II, maintaining high standards of data privacy and security.
Flowcode CEO Tim Armstrong said: “Flowcode’s partnership with LOVE CORN is the perfect example of how Flowcode is helping brands effectively reach and convert customers where they are.”
