Germany-based Schwarzkopf & Henkel has selected RPC Bramlage’s Ultra jar to pack Taft Looks Electro Force Plasma Gum, its new hair styling product.

As part of the deal, RPC will provide the Ultra jar in different sizes ranging from 130ml to 1,250ml. RPC Bramlage’s Bellignat plant in France has produced the Ultra single wall jars.

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The injection-moulded polypropylene jar features an extensive decoration area for individual branding.

With a lightweight durable structure and wide opening, Ultra jar is said to offer maximum convenience for end users.

"With a lightweight durable structure and wide opening, Ultra jar is said to offer maximum convenience for end users."

Currently available in Eastern Europe and Benelux Union, Taft Looks Electro Force Plasma Gum is the latest Taft product to use RPC Bramlage’s 130m Ultra jar, with the others including Electro Force, Carbon Force and Power 'n' Touch.

Produced by Schwharzkopf’s hair care experts, the Taft brand offers a range of styling products for men and women.

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With 45 production facilities worldwide, RPC Bramlage develops packaging and product solutions from plastic.

The unit serves the cosmetics, pharmaceuticals, food, technical packaging and vehicle sectors, amongst others. 

The company produces its solutions using various injection moulding, in-mould labelling, blow moulding, vacuum forming decoration, and assembly techniques

Image: Schwarzkopf & Henkel’s new Taft Looks Electro Force Plasma Gum. Photo: courtesy of RPC Group.