The solution is said to offer better brightness than its traditional CRB counterparts. Credit: Graphic Packaging.

Fibre-based packaging company Graphic Packaging has launched its new coated recycled paperboard (CRB) for use in commercial packaging.

Dubbed PaceSetter Rainier, the new paperboard is named after Mount Rainier in the US.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

According to Graphic, its new paperboard solution combines the characteristics of solid bleached sulphate (SBS) alongside recycled content.

PaceSetter Rainier is said to offer better brightness and whiteness than traditional CRB and can rival other SBS-based and folding boxboard products.

The material also offers improved surface smoothness, which enhances printability and tactile performance.

See Also:

Available in 12pt to 18pt callipers, PaceSetter Rainier is suitable for healthcare, beauty, confectionery, dry goods, dairy, and other industrial packaging applications. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Graphic’s senior vice-president for paperboard sales Michael Weinhold said: “This is a breakthrough for the fibre-based packaging industry and one we know is important for our customers and consumers.

“According to recent research by the Boston Consulting Group, 78% of consumers said they are likely to purchase a product based on a ‘made with recycled content’ claim, and 64% said it was important for packaging to contain recycled content.

“Our customers have been asking for a premium paperboard solution that offers a bright, white, and smooth printing surface that also includes recycled content to help support their packaging sustainability goals. We believe PaceSetter Rainier will be a game-changer for them.”

Graphic has invested an estimated $1.7bn in CRB projects across the US, including in Kalamazoo, Michigan, and in Waco, Texas.

The company is strengthening its capacity and technical capability in CRB production to deliver fibre-based packaging with recycled content to more customers.