The packaging was developed for Marks and Spencer’s Detroit-Style Deep & Loaded Pizzas range. Credit: Graphic Packaging International

British retailer Marks and Spencer (M&S) has joined forces with folding carton manufacturer Graphic Packaging International (GPI) to develop an oven-ready pizza packaging.

The package’s design will enable customers to remove the outer box using a tear strip and put the food and cartonboard insert tray straight inside the oven.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Graphic Packaging also teamed up with 2 Sisters Food Group, as the packaging will be used to cook the supermarket’s Detroit-Style Deep & Loaded Pizzas, which are characterised by melting cheese that goes down the sides of the base.

Marks and Spencer will use the packaging for several pizzas from its range, including Meatball Marinara, The Big Cheese, The Whole Hog, Philly Steak Out, All Fired Up and Chicken Out.

According to GPI, the tray facilitates air circulation and moisture dispersal, helping the base remain crispy, and the fold-up sides prevent cheese from melting in the oven.

The packaging’s design also keeps the tray dry, allowing customers to take the pizza out of the oven safely and cut it without causing damage.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Lauren Hutchinson, key account manager at GPI, said: “We were challenged to create an ovenable cartonboard tray that would achieve a crispy base and eliminate the possibility of superfluous melted cheese spilling over the edge of the pizza and into the appliance.

“Our collaborative development process with 2 Sisters Food Group has realised a final tray that is completely ovenable and can consistently deliver the perfect Detroit-style pizza.”

She concluded: “We are extremely pleased with the end result, which offers the ultimate in convenience and reflects the takeaway experience for the customer.”