Folding carton manufacturer Graphic Packaging International (GPI) has opened a new facility at its plant in Bristol, UK, which will serve as a hub for the company’s European beverage design organisation.

The new beverage packaging development centre, which will coordinate with the company’s existing regional resource base, has been formed to serve as the centre for structural and graphic design excellence.

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“Our aim is to offer customers the opportunity to discuss and develop new concepts and ideas from a structural and graphical perspective.”

GPI innovation and development manager Steve Gould said: “The idea behind the ‘Hub’ is three-fold: To develop a centre of excellence, aligned with both packaging machinery and marketing, to act as a central point to support and coordinate our regional resources and above all, to offer a facility where our customers can participate in and inspire new product development.”

“From graphics and constructional design to marketing and engineering, everyone makes a valuable contribution to beverage packaging development and the new Bristol Centre will help to nurture these synergies.”

In order to improve inter-site collaboration, GPI has introduced advanced communications facilities.

The hub is also equipped with the latest graphics, 3D design and digital rendering tools to increase the scope for innovation.

Additionally, the company has invested in a large format digital printer to expand print capabilities and to enable the creation of printed product concepts to support interactive customer experiences.

Gould added: “Our aim is to offer customers the opportunity to discuss and develop new concepts and ideas from a structural and graphical perspective.”