Hain Celestial has inaugurated a new Innovation Experience Center (IEC) at its global headquarters in Hoboken, New Jersey, US.
The new facility will be used to assess the functionality and sustainability of the product packaging for Hain’s snacks, baby and children’s products, beverages, meal prep, and personal care brands.
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Additionally, the 2,200ft² centre will also serve as a collaborative space for product development, ingredient testing, quality reviews, and category assessments.
The IEC is set to become a creative hub for Hain Celestial, bringing together teams, customers, and partners to foster innovation in the health and wellness sector.
It features a working kitchen and is divided into two areas: one dedicated to technical product development and another designed to provide a full sensory experience for visitors.
Hain Celestial’s commitment to better-for-you products is reflected in the design and construction of the IEC, which was a collaborative effort involving the company’s Global R&D, quality, regulatory, and Innovation teams.
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By GlobalDataThis initiative underscores the company’s leadership in creating healthier product options for consumers worldwide.
Hain Celestial chief regulatory, R&D and quality and innovation officer Arlene Karan said: “At Hain Celestial, our purpose is to inspire healthier living through our better-for-you brands.
“Our new Innovation Experience Center is the perfect space for teams to combine consumer insights, culinary and health trends, and new ingredients to create unique and distinctive products.
“The centre is an investment in our future, offering a modern space where we can push the boundaries of what’s possible in the better-for-you industry.”
Hain Celestial said that it will continue to utilise its R&D labs across its global manufacturing facilities for more extensive product testing and to scale up production to meet consumer demand.
Hain Celestial president and CEO Wendy Davidson said: “Our investment in the Innovation Experience Center is an important next step in our journey to reimagine our future in better-for-you
“Earlier this year we redesigned our innovation process to strengthen our pipeline across our leading brands and categories.
“This centre further enables us to transform bold ideas into distinctive products and underscores our dedication to leading in our categories, challenging the status quo and delivering exceptional value to our customers.”
