Adhesives and sealants specialist HB Fuller has launched a new hot melt adhesive, Advantra True, which can be used to develop sustainable packaging.

Made with 40% renewable raw materials, the adhesive claims to deliver bonding power, production line efficiencies, low odour, good thermal stability and positive ageing characteristics.

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Advantra True also separates well in the re-pulping process as the hot melt adhesive aids end-of-line recycling, and is compliant with European food safety regulations.

The company carried out extensive customer trials before officially launching the product on the market.

"The adhesives require less maintenance and less downtime as they are able to avoid char or gel formation that may clog filters and glue nozzles."

HB Fuller claims that the trials have proven the advantages of the adhesive range across a wide range of carton types, including recycled carton grades.

HB Fuller marketing manager Elizabeth Staab said: "The development of Advantra True is an important step on a continuous journey as we seek ever-more sustainable hot melt adhesives for the future.

"It demonstrates the value of our approach to innovation, as we connect people, products and processes to deliver a total package that will boost customers’ performance and help them create more sustainable solutions."

The adhesives require less maintenance and less downtime as they are able to avoid char or gel formation that may clog filters and glue nozzles.

The company has been investing in adhesive innovation and is focusing on helping the packaging industry meet the market demands for more efficient and eco-friendly packaging.