This change represents the most substantial evolution of the V.S packaging in the last ten years. Credit: Hennessy/PRNewswire.

Hennessy, a French producer of cognac, has announced a significant redesign of the packaging for its Hennessy Very Special (V.S) product.  

This change represents the most substantial evolution of the V.S packaging in the last ten years, aiming to modernise the brand’s image. 

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It also enhances sustainability and aligns with contemporary upgrades across the full portfolio. 

The bottle and blend of Hennessy V.S will remain unchanged, continuing to offer the bold and smooth character that has defined the brand.  

The packaging enhancements include a refreshed label that highlights the Hennessy logo, a new gold foil topper that is consistent with the rest of the portfolio. 

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The company also streamlined macaron that now exclusively features the Bras Armé emblem. 

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Commenting on Hennessy V.S, the company in a statement said that the product “expresses its vibrant and dynamic personality through unique artist partnerships and limited editions”.  

Based in the Charente region, Maison Hennessy has a presence in more than 160 countries.  

The company is a significant contributor to French international trade, with 99% of its production being exported. 

They also stand as a global ambassador for the French art de vivre. 

The cognac producer has pledged to introduce eco-designed packagings for all its new products by 2030. 

In 2023, the company unveiled a new eco-friendly design for Hennessy V.S.O.P cognac.