Finnish sustainable packaging provider Huhtamaki has launched a fully plastic-free carton for packaging cooked coloured eggs in Europe.
Named Futuro, the egg carton is made of post-consumer recycled fibre.
Go deeper with GlobalData
The flapless design reduces the carton’s weight by 10% compared to standard fibre cartons, reducing its carbon footprint.
The packaging is recyclable in the paper and cardboard stream in Germany and can be composted at home or at industrial composting facilities.
Huhtamaki sales and marketing manager Hilbrand van Dijk said: “We are committed to designing all our products to be recyclable, compostable or reusable by 2030, and [we] work closely with our customers to address the fast-evolving consumer needs.
“We are proud to bring the first fully plastic-free solution to the market that is specially designed for cooked coloured eggs.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataFuturo will be suitable for the German market, where more than 80 million packs are sold a year.
Hard-boiled eggs are currently being sold in Futuro cartons at major retail stores in Germany. The packaging will be introduced to other European markets later this year.
Mr van Dijk said: “This is a step forward in helping our customers meet their sustainability targets and drive a circular economy.
“By simply switching to our fibre based Futuro cartons, Germany could eliminate almost 2,400 metric tonnes of plastic from packaging for eggs a year.”
The first distributor to adopt the Futuro carton is Germany-based egg retailer Moos-Butzen.
Moos-Butzen managing director Rainer Becker said: “Partnering with Huhtamaki was a strategic choice for us.
“Quality and sustainability are integral to how we operate, we expect our partners to reflect these values.
“Bringing in the Futuro egg carton helps our customers make their products stand out on shelves in a sustainable way.”
In May, Huhtamaki announced that it is developing a fibre packaging manufacturing facility in KwaZulu-Natal, South Africa, to serve existing and new egg packaging customers in the province.
