Hunter Luxury has launched the Ophidian mini bag collection, inspired by the Chinese Year of the Snake. / Credit: Hunter Luxury

Hunter Luxury, a specialist in packaging solutions and account management, has introduced a new collection of mini bags inspired by the Chinese Year of the Snake.

 The Ophidian range blends high fashion with packaging, reflecting a growing trend for wearable items that incorporate traditional cultural elements.

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A fusion of style and tradition

The Ophidian collection consists of three compact bags in vibrant red, each adorned with an embroidered gold snake symbol.

The design draws from traditional Chinese New Year motifs, as red and gold are considered auspicious colours in Chinese culture. Gold zips and metal accents enhance the luxurious aesthetic.

Crafted from soft-touch suede-effect fabric, the bags feature a reptile-inspired debossed texture. The gold embroidery on the exterior is complemented by an interior lined with colour-matched satin, adding to the premium feel of the collection.

Customisation and market adaptability

Hunter Luxury emphasises the adaptability of the Ophidian collection, allowing brands to personalise key design elements. Customers can modify fabrics, colours, and patterns to align with their branding.

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The company also highlights the speed at which these customisable options can be brought to market, responding to the growing demand for tailored luxury packaging solutions.

Amanda Wakeling, Product Inspiration Manager at Hunter Luxury, noted that the collection serves as a starting point for bespoke designs.

“Even though everything we offer is custom-made, having the Ophidian range in place allows us to quickly adjust designs to meet specific customer requests,” she explained.

Symbolism and inspiration

The collection’s name derives from ‘Ophidia,’ the Latin term for snakes. In the Chinese zodiac, the snake represents wisdom and transformation, themes that Hunter Luxury aims to reflect in this range.

The company envisions these mini bags being used for discovery sets, seasonal gifts, and promotional packaging.

Wakeling emphasised the inspiration behind the collection: “This range allows our customers to elevate their packaging and gift lines with a design rooted in cultural significance and craftsmanship.”