US-based technology company Identiv has partnered with ‘smart packaging’ technology provider TrueGreen to expedite the development of digitised consumer experiences for the cannabis market.

The partnership will focus on incorporating radio frequency identification (RFID) and near-field communication (NFC) technology into cannabis product packaging.

Identiv is using its personalised RFID, NFC and sensor designs to power TrueGreen’s Cloud-based cannabis asset and smart packaging management platform.

The solution authenticates products, prevents package tampering and allows products to be asset-tracked throughout the supply chain using ultra-high frequency (UHF) technology.

It is also designed to improve customised marketing and customer engagement.

Identiv Transponder Business general manager and vice-president Amir Khoshniyati said: “Our partnership with TrueGreen is accelerating quickly to meet the demands of the growing cannabis industry.

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“In the second half of this year, we developed five new proprietary multi-use RFID/NFC designs customised for the unique requirements of cannabis smart packaging.”

The platform will be rolled out to industry customers from the first quarter of next year.

It will aim to help firms collect information in real-time and take steps based on data-driven insights throughout the value chain while offering product security to cannabis growers, marketers and customers.

TrueGreen president Tim Daly said: “Our collaboration with Identiv brings unsurpassed experience, innovation and depth in RFID, NFC and sensor design.

“It will transform how the industry is leveraging critical data at every step of their business from farm to fingertip.”

The US cannabis industry is valued at around $20bn and is expected to reach $45bn by 2025, according to automatic identification and mobility (AIM) solution company AIM North America.

In October, US-based container supplier Advanced Container Technologies introduced a range of bags for cannabis, vegetables, lettuce and leafy greens.

The bags are made from thick 5ml plastic with a resealable zipper and can carry loads of up to 2lb.