Currently, the seaweed-lined recyclable box is being trialled with three Just Eat restaurant partners. Credit: Just Eat Holding Limited.

British online food delivery platform Just Eat has partnered with sustainable packaging company Notpla to launch a water-resistant recyclable box for the takeaway sector.

The seaweed-lined box is made from tree and grass pulp with no synthetic additives. It degrades within four weeks when put in a home compost.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

With the new launch, Just Eat seeks to reduce plastic box waste in the takeaway industry that uses approximately half a billion plastic takeaway boxes every year.

The launch builds on the existing partnership of the two companies that had previously trialled the use of seaweed-based sauce sachets to replace plastic sachets.

Just Eat UK managing director Andrew Kenny said: “From removing single-use plastics to pioneering the use of seaweed sauce sachets, we have already taken a number of positive steps to encourage more environmentally friendly behaviour among our restaurant partners.

“Over half a billion plastic boxes are used across the takeaway industry every year and we know that eventually, they end up in a landfill.

“This is why we have been working closely with Notpla to create an innovative alternative that is recyclable, home-compostable and which degrades in a matter of weeks.”

Currently, the recyclable box is being piloted in London with three Just Eat restaurant partners.

Following the trial, the food delivery service will explore a general roll-out across the UK and other markets.

Notpla co-CEO Pierre Paslier said: “Cardboard takeaway boxes either contain synthetic additives or are lined with plastic.

“With this box, we are offering a real plastic-free, naturally biodegradable option for the takeaway market. Just Eat is a great driver for more sustainable packaging and we are really excited to help them shake up the industry.”