US-based food company Kellogg’s is set to pilot a paper liner for its Corn Flakes boxes as part of its plans to make its cereal packaging completely recyclable.
The company has partnered with British retailer Tesco to conduct the trial in a small number of stores from next month.
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At present, the plastic inner liner used in cereal boxes is not widely accepted for kerbside recycling.
Kellogg’s will use the results of the trial to inform its future packaging plans.
Kellogg UK and Ireland managing director Chris Silcock said: “We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025.
“This important trial of fully paper cereal packaging ensures we have explored all our options.
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By GlobalData“Ultimately, we would prefer plastic liners to be accepted in home recycling as our data tells us that they are better for the planet over the full lifecycle of the packaging, but this trial ensures we have an alternative.”
The trial will focus on evaluating whether the paper liner can withstand the whole process of filling, sealing and transportation to retailers.
In addition, Kellogg’s said that the paper liner must keep the cereal contents fresh for a 12-month shelf life.
Tesco grocery director David Beardmore said: “We are committed to working with our suppliers to remove, reduce, reuse and recycle packaging, particularly plastic.
“It’s great to see that Kellogg is trialling a paper cereal bag in our stores – our customers will be pleased that they can easily recycle the bag at home.”
The outer card packaging of Kellogg’s cereal boxes is completely recyclable and has been for several years.
In 2018, the company announced plans to introduce a ‘traffic light’ labelling system for its cereal packaging to indicate its products’ nutritional properties.
