The initiative has led to 800 tonnes of recycled PET waste collected. Credit: kp.

Klöckner Pentaplast (kp) has partnered with the Keep Sea Blue organisation on the use of Recycled Coastal Plastics, a certified post-consumer recycled raw material recovered from within 10km of the coastline in the Mediterranean basin.

In 2023, kp reportedly used more than 800 tonnes of recycled PET waste collected through this initiative to create new packaging. This is the equivalent of reusing 14m PET bottles.

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Keep Sea Blue’s Blockchain platform, powered by Oracle technology, enables the team at kp to conduct quality checks, verifying the origin, date, and location of plastic collection.

The recycling process adheres to BRC, ISO 9001, and RecyClass certifications.

Packaging using Recycled Coastal Plastics material is produced at multiple kp production sites across Europe and supplied to customers in Germany, Italy, Portugal, Turkey, and the UK.

To drive greater consumer awareness, kp has also developed a dedicated logo that customers can use on the packaging to signify the use of recycled coastal plastics.

The initiative is part of kp’s overarching strategy of ‘Investing in Better.’

The company’s marketing director for rigids Hendrik Bartels commented: “Our seas and oceans are extremely vulnerable, and plastic waste should never end up in marine environments. What sets this system apart is transparency, which is essential in the food packaging industry.”