Lidl GB, the British branch of discount supermarket chain Lidl, has revealed plans to replace all its single-use plastic bags for fruit and vegetables with a sustainable alternative.
The move is part of the company’s REset Plastic strategy, under which it aims to eliminate plastic waste and support the reduction and recyclability of plastics across its stores.
Go deeper with GlobalData
Lidl GB will begin transitioning to compostable bags from January. The move is expected to remove 275t of conventional single-use plastic from the retailer’s operations.
The new bag can be reused as a caddy liner for domestic food waste collections and for home composting.
In addition to compostable bags, Lidl will trial a ‘soft plastic’ packaging collection service across 12 stores in the West Midlands.
Scheduled to begin next month, the pilot will allow customers to return ‘soft plastic’ packaging that is not collected by more than 80% of local authorities in the country.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataLidl GB CEO Christian Härtnagel said: “At Lidl GB, we are committed to tackling excessive plastic waste and our compostable fruit and vegetable bags are the latest innovation to help limit the amount of plastic in our environment.
“As a brick-and-mortar retailer, how we operate in our stores and the packaging we use plays such a vital role in helping customers to tackle their plastic consumption.
“By offering convenient solutions such as compostable bags and making it easier for customers to recycle more plastic through our in-store drop off points, we are hoping to give customers the opportunity to take small steps to reduce and recycle their plastic packaging.”
These initiatives are in line with the company’s commitments to make all its own-brand packaging widely recyclable, reusable or refillable by 2025.
In July, Lidl GB pledged to eliminate two billion pieces of plastic from its stores by the end of next year.
