London’s foodie haven Borough Market has installed three new drinking fountains as a part of its initiative to eliminate the usage of plastic bottles and reduce pollution.

Each of the installed fountains provides three streams of water, two of which can be used to drink and the other one to refill bottles.

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Under the new plan, Borough Market will phase out the sale of plastic bottles in the next six months and intends to introduce refillable bottles made from recycled plastic.

The new recyclable bottles can be purchased from the shops in the market.

"We are proud to take this significant step forward as part of our ongoing commitment to making Borough Market Britain’s greenest place to shop."

Borough Market managing director Darren Henaghan was quoted as saying: “By using the new Borough Fountains our visitors will be able to refill and refresh without having to buy a plastic bottle each time.

“We are proud to take this significant step forward as part of our ongoing commitment to making Borough Market Britain’s greenest place to shop, and hope that others will follow suit.”

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According to a report published by London Assembly, the city consumes approximately 7.7 billion bottles of water annually, most of which are not recycled.

Disposed bottles end up getting dumped at the landfills, rivers or oceans.

Borough Market noted that it is taking a comprehensive approach to minimise harmful impact towards the environment.

Over the years, none of the disposed of items such as cardboard, paper, plastic, glass and wood in the market are dumped in landfills. The items are recycled while food waste is sent to an anaerobic digestion plant.

The market traders also package their products in bio-degradable and compostable items.