The site will support the production of Mars products such as M&M’S, among others. Credit: Mars/PR Newswire.

Mars, a food and pet care products company, has committed more than $70m in investment into its Hackettstown location in New Jersey, US.  

The economic development will fund a Research and Development (R&D) Innovation Studio, encompassing a packaging lab, a new test kitchen, and a collaboration space.  

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

These facilities are designed to enhance manufacturing efficiencies and elevate food safety standards at the Hackettstown manufacturing factory. 

Specifically, the R&D Innovation Studio’s updated packaging lab will focus on the creation and testing of sustainable packaging solutions.  

This initiative aligns with Mars’ goal to foster a circular economy where packaging materials are consistently recycled, reused, or composted, rather than becoming waste. 

Mars Wrigley North America and Global Ice Cream president Anton Vincent said: “At Mars, our commitment to quality and innovation has been at the centre of our business for more than a century.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“The continued investment in our Hackettstown site reaffirms our commitment to innovation in New Jersey and upskilling our associates with best-in-class facilities to create more moments of everyday happiness for our consumers.” 

The Innovation Studio will support the production of well-known Mars Wrigley products in the US such as M&M’S, SNICKERS, and TWIX while also facilitating new product development.

The multiyear investment, which commenced in 2023, also includes the construction of a new chocolate production facility.  

The latest investment announcement follows Mars’ partnership with Ansys last week. The collaboration focuses on the use of a new simulation approach for Mars’ packaging development process. 

In December last year, Mars China introduced its new SNICKERS low-glycemic index dark chocolate cereal bar in monomaterial flexible packaging.