UK-based recipe box company Mindful Chef has partnered with Irish corrugated packaging company Smurfit Kappa in an effort to make its packaging more sustainable.
Mindful Chef will use a new, fully recyclable recipe box developed at Smurfit Kappa’s Experience Centre in Yate, Bristol.
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The solution features corrugated cardboard insulation packs that emit 30% less carbon dioxide than the insulation of Mindful Chef’s previous recipe boxes.
Smurfit Kappa said that in addition to its environmental benefits, the solution can maintain the required temperatures for longer periods.
Mindful Chef buying manager David Waller said: “We were delighted to partner with Mindful Chef on this exciting project, which resulted in improved product protection and an eye-catching packaging solution that is better for the planet.
“Working in close collaboration with Smurfit Kappa has helped us in achieving our goal of becoming even more sustainable.
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By GlobalData“Our new insulation packs are perfect for keeping our food fresh during transportation. This helps to ensure that we meet our customers’ expectations, which, in turn, ensures an excellent experience when they receive their orders.”
Smurfit Kappa tested the packaging at its International Safe Transit Association (ISTA) certified testing facility in Northampton.
The solution kept ingredients below 8°C for more than 30 hours in ambient conditions during the trial.
Smurfit Kappa UK and Ireland CEO Eddie Fellows said: “The teams at our Experience Centre and ISTA lab were able to create something special for Mindful Chef that meets the highest standards of social and environmental performance alongside enhancing the brand.”
The move is part of Mindful Chef’s commitment to sustainability across its operations. The company has been climate-neutral since 2020.
Last month, Smurfit Kappa announced plans to expand the production capacity of its plant in Fortaleza, Brazil.
As part of the expansion, the company will install a corrugator at the plant to increase its shelf-ready packaging output.
