Dune Packaging partners with Mondi to grow its market share by offering multicolour designs on its open mouth paper bag packaging. Credit: Mondi.

Rigid plastics manufacturer Dune Packaging has established a partnership with Mondi and is using its Advantage Kraft White Print paper for producing quality packaging for consumer food produce including flour, maize and grain.

With this partnership, Dune packaging aims to grow its market share by offering complex, multicolour designs on its open mouth paper bag packaging.

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Dune Packaging CEO Rohin Chandaria said: “We identified the possibility of changing the Kenyan milling industry’s packaging towards full-print, six-to-eight colour sophisticated designs that are pre-printed.

“Mondi showed us the Advantage Kraft White Print grade and we knew it would help clients differentiate their products. Taking that first step required us to purchase an 8-colour Miraflex. It has been so successful that we have since installed our second, and now both printers are already running at full capacity using Mondi Advantage Kraft White Print.”

The investment will enable Dune Packaging to meet the challenge of its growing customer base across East Africa.

The company is also expanding the Mondi’s kraft paper products used in its packaging portfolio.

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Besides Dune Packaging, two more Mondi customers, Paperplast and King Plastics, have invested in upgrading their facilities by purchasing Miraflex 8-colour printers.

Mondi Kraft Paper sales director Conny Josefsson said: “Our clients prefer to use Advantage White Kraft Print on demanding jobs that require a more complicated print, highly detailed graphics or substantial ink coverage of the surface. In other words, they use our Print grade when their customer requires the best possible shelf appeal of the product being packed.”

Last month, Mondi enhanced its recycled paper operations with the launch of three new products under NAUTILUS brand.