Global sustainable packaging and paper company Mondi has announced the expansion of its luxury packaging range ‘IQ GRASS+PACKAGING’.
The company has extended the grammages of this range from the previous 95g/m² and 120g/m² to the new grammages of 80g/m², 200g/m² and 350g/m².
Go deeper with GlobalData
The range is now also made up of up to 30% of grass fibre content and 70% of responsibly sourced fresh fibre pulp, which is certified by both the Forest Stewardship Council and Pan European Forest Certification.
This mixture of grass and fresh pulp fibre helps provide a natural look for the packaging range, which can be used for making boutique carrier bags and promotional cards, among other uses.
Mondi Uncoated Fine Paper’s Marketing & Business Development head Bernhard Cantzler said: “Luxury packaging is literally the first point of contact with a high-quality product. It increases anticipation and conveys quality.
“With IQ GRASS+PACKAGING there is also a touch of nature and uniqueness, because each packaging has its own fine pattern.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData“With the addition of additional grammages and optimisation for high-quality special finishings, the paper can be used for carrier bags, liners, promotion cards, vouchers, and food packaging and printed using web offset.”
Mondi says that IQ GRASS+PACKAGING has good printability and efficiency in terms of the printing and converting process.
The paper can also be preprinted in white to give a more ‘intense’ colour reproduction prior to the final printing of images, logos and text.
The range can be used for various dry and non-greasy product packaging such as cosmetic products, spirits, high-quality clothing, and some dry food items.
The 80g/m² paper version can also be used as classic wrapping paper or as a liner for rigid boxes.
