UK supermarket chain Morrisons has announced it will launch plastic-free fruit and vegetable aisles in its stores to encourage customers to buy bagless produce.
Customers will be able to purchase 127 ranges of loose fruit and vegetables, with the choice of buying them loose or using a recyclable paper bag. Morrisons said that the plastic-free areas will save three tonnes of plastic every week.
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The plastic-free fruit and vegetable aisles will open in 60 Morrisons locations over the rest of the year and follows a ten-month plastic-free trial in its Skipton, St Ives and Guiseley stores. The trial saw a 40% increase in customers purchasing loose fruit and vegetables.
The supermarket chain will continue to also sell pre-bagged produce for those who wish to purchase it.
Morrisons pledged to remove 9,000 tonnes of unnecessary plastic each year. This year, the retailer has switched to offering paper bags over plastic carriers and dropped polystyrene packaging from its own-brand goods.
Morrisons fruit and veg director Drew Kirk said: “Many of our customers would like the option of buying their fruit and veg loose. So we’re creating an area of our greengrocery with no plastic where they can pick as much or as little as they like. We’re going back to using traditional greengrocery and we hope customers appreciate the choice.”
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By GlobalDataUK supermarket chain Iceland also introduced its in-store plastic-free greengrocer, in February this year.
