Murad X TerraCycle. Credit: Murad/PRNewswire.

Clinical skincare brand Murad has partnered with waste management company TerraCycle to launch the Murad Recycling Program.

Customers can sign up on the Murad programme page at Murad.com/TerraCycle or on the TerraCycle programme page at TerraCycle.com/Murad and download the pre-paid shipping label.

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Packaging collected through the programme will be melted into hard plastic and used for manufacturing new recycled products.

The programme enables customers to collector points for every shipment of packaging sent to TerraCycle.

They can either use these points for charitable gifts, or convert them to cash and donate to a non-profit, school, or charitable organisation of their preference.

TerraCycle CEO and founder Tom Szaky said: “Murad is giving their customers the unique opportunity to divert waste from landfills by offering them a way to responsibly dispose of their cosmetic packaging.

“In turn, by participating in the Murad Recycling Program, consumers can demonstrate their respect for the environment, not only through the products that they choose to include in their beauty regimen, but also by how the packaging is disposed of.”

The Murad Recycling Program is part of the skincare brand’s list of sustainability initiatives.

The brand aims to reduce virgin plastic in its packaging by 50% by 2025, and integrate 50% PCR components by 2030.

In addition, Murad is committed to making its packaging 100% recyclable by 2030.

Through these initiatives, the company will divert 750,000lbs of virgin plastic by 2025, and 1.25 million pounds by 2030.

Dr Murad said: “Through our newly founded partnership with TerraCycle, we further strengthen this pledge by providing easy steps to help our community support the health of our planet, because wellness for the planet is just as important as wellness for the people.”