Aluminium rolling and recycling provider Novelis has launched evercycle, which is made from certified high-recycled content aluminium for aluminium food containers.

This forms a part of the company’s plan to increase the overall recycled content of its products to 80% by 2020.

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Novelis claims that evercycle is certified by SCS Global Services to contain 100% recycled aluminium, made up of 90% post-consumer content and 10% customer manufacturing scrap.

"The launch of evercycle marks an important next step in our long-term commitment to sustainable aluminium product innovation."

Said to be the first product in a new portfolio of certified high-recycled content aluminium for speciality applications, evercycle will enable customers to produce infinitely recyclable products with a lower carbon footprint.

Novelis president and CEO Phil Martens said: "The launch of evercycle marks an important next step in our long-term commitment to sustainable aluminium product innovation.

"Our evercycle aluminium appeals to customers who want to demonstrate their dedication to sustainability and attract the growing numbers of environmentally conscious consumers."

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Evercycle is currently available in North America and will further become available across the globe as demand increases.

It is an addition to Novelis’ growing portfolio of high-recycled content aluminium sheet products. Novelis had introduced its certified high-recycled content evercan product for beverage cans last year.

Since 2011, Novelis has invested approximately $500m in its global recycling operations, which has doubled its annual recycling capacity to 2.1 million metric tons.

Recycling aluminium requires 95% less energy and produces 95% fewer greenhouse gas emissions, when compared with manufacturing primary aluminium.