A study into nutritional labelling says it must improve clarity to benefit consumers.

Consumers in the EU need more consistent, front-of-pack nutrition labelling on food and drinks products to make more informed and healthier choices, the report stated.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

According to results from the Food Labelling to Advance Better Education for Life (FLABEL) study, consumers in the EU need more consistent, front-of-pack nutrition labelling on food and drinks products to make more informed and healthier choices.

The researchers suggested that elements of nutrition labels held consumers’ attention between 25 and 100 milliseconds.

The study, which involved 37,000 products of five different product categories in 84 retail stores, found that 85% of all products carried nutrition information on the back of the packet and 48% on the front of the products.

Klaus Grunert, FLABEL scientific advisor professor, said the best option for increasing consumers’ attention to nutrition information is to provide information on the front of the packet.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

"Complementing this information with a health logo can also increase attention to, and use of, the information, especially when the consumer is under time pressure, Grunert said. "Similarly, use of colour coding can increase attention and use in certain situations, although the effects of both are not strong."

The European Commission has already initiated the implementation of coordinated nutrition labeling across the 27 member states.