HC PCR has been designed so that it performs the same as its conventionally manufactured counterparts. Credit: Pregis/Business Wire.

Protective packaging manufacturer Pregis has introduced a new inside-the-box shipping solution that is made using 80% post-consumer recycled (PCR) content.

The new high-pressure air cushioning film is referred to as Pregis AirSpeed Hybrid Cushioning (HC) Renew PCR and is suitable for various cushioning and wrapping applications.

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HC PCR has been designed to offer the same level of protection and durability that conventional air cushions offer while minimising overall environmental impacts.

This solution will address the requirements of companies seeking environmentally conscious and sustainable packaging solutions without compromising product performance.

According to Pregis, the high PCR content in this air cushioning film will allow the user to reuse it rather than have it discarded as waste, thereby saving energy and decreasing greenhouse gas emissions.

In comparison to traditional cushioning film that is typically made from virgin oil resin, Pregis said that a lifecycle analysis has showcased that HC PCR solution reduces fossil fuel usage by 65%, carbon emissions by 40%, and water usage by 70%.

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Pregis’ CSO Ryan Wolcott said: “In today’s business landscape, sustainability is a crucial component for success.

“At Pregis, we are committed to driving innovation across the value chain, and our development of HC Renew PCR is a testament to that commitment.

“By offering a circular solution that extends the life of plastics, we are helping businesses achieve their environmental commitments without compromising performance or customer experience.”

The company has also provided clear instructions for users on how to dispose of the cushioning film after use by including these instructions on the film itself such as an 80% PCR label and a How2Recycle store drop-off label.