US-based QuadPackaging has launched a brand management service, GlobalPassport, that helps protect brand identities.

The solution ensures quality and consistency across cartons, tags, labels and other packaging products worldwide.

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The new platform provides innovative packaging designs, while increasing speed to market at a lower cost.

"GlobalPassport builds on our decades of experience in understanding customer and consumer needs to provide a local service with global reach."

GlobalPassport features a mixture of centralised pre-production, quality assurance systems, and regional support both within the US and abroad.

Customers collaborate with local brand experts to identify problems affecting marketing, such as reproduction inconsistencies.

QuadPackaging president Tom Garland said: "When a customer is headquartered in the US but manufactures its packaging halfway around the world, inherent challenges are posed on the brand, its people and the packaging itself.

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"GlobalPassport builds on our decades of experience in understanding customer and consumer needs to provide a local service with global reach and the personalised service that is a hallmark of QuadPackaging."

Supported by a customised technology platform, GlobalPassport is said to provide a secure, user-friendly server that protects data and streamlines collaboration, asset management and authorisations.

Garland added: "A cornerstone of the enhanced GlobalPassport solution is our ability to directly communicate with our customers and manufacturing partners no matter which country they are located in.

"We overcome language barriers, time-zone complications and limitations in travel and on-site presence to eliminate any confusion between the goals of the brand and that of the plant.

"We recognise that the most modern technologies and adaptive packaging solutions can be at risk if clear communication is compromised at any level."

GlobalPassport also controls ‘in-country’ billing, simplifying currency exchanges and reducing accounting problems for clients.