Advances in smart packaging were also a key theme, with experts highlighting how connected packaging can improve consumer engagement and traceability. / Credit: Empack

The Packaging Innovations & Empack 2025 event, held on 12 and 13 February at the NEC Birmingham, showcased the latest advancements in the packaging industry.

The event featured over 450 exhibitors and attracted thousands of visitors from various sectors, including food, beverage, pharmaceutical, and industrial markets.

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Key themes included sustainability, smart packaging technologies, and regulatory changes impacting the industry.

Focus on sustainability and regulatory changes

A significant highlight was the introduction of PackUK, the administrator of the UK’s Packaging Extended Producer Responsibility (pEPR) scheme.

Sebastian Munden, Chair of PackUK, led a panel discussion with representatives from the four nations, outlining how the scheme aims to create a more sustainable packaging industry and encourage investment and innovation.

Munden emphasized the UK’s commitment to modernizing packaging and waste management in the transition to a circular economy.

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Advancements in smart packaging technologies

The event also delved into the growing field of smart packaging. Jenny Stanley, Managing Director of Appetite Creative, moderated a panel that examined the practical applications of connected packaging.

Discussions centered on achieving a return on investment, overcoming implementation challenges, and determining the suitability of smart packaging solutions for various businesses.

Kasia Little, Digital Experiences Manager at Bayer, highlighted the importance of company-wide understanding of connected packaging’s value, stating, “If you think there’s a case to be made, let everyone know and make sure the reasons are heard loud and clear.”

Recognition of industry innovation and talent

The Innovation Gallery at the event showcased the top 10 packaging innovations from a record 147 entries.

Featured innovations included compostable gel-based temperature controls, refillable detergent pouches, high-barrier films, and plastic-free shrink sleeves. Attendees had the opportunity to vote for the most groundbreaking solutions, reflecting the industry’s commitment to sustainability and forward-thinking design.

Additionally, the Future Trailblazer Awards recognized emerging talent poised to influence the industry’s future. Winners included Aden Newbury from Kingfisher for Production Delivery and Hope Fletcher from Unilever for Sustainable Thinking.

The Lifetime Achievement award was presented to Keith Barnes, honoring his over 60 years of contribution to the sector.

Organized by Easyfairs UK, Packaging Innovations & Empack 2025 provided a platform for industry professionals to explore the latest trends, technologies, and regulatory developments shaping the future of packaging.