The ‘shallow’ Softline option is said to be ergonomic in its regard to the packaging it holds. Credit: Roberts Metal Packaging.

Roberts Metal Packaging has announced the relaunch of its Softline Extreme aluminium jar collection with two new ranges.  

The pack, which is available with a threaded lid and flat, angular bottom, now comes in deep and shallow ranges, according to the company.

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Softline Extreme Deep previously only featured a 75ml up to 250ml capacity, but now has a new option of 170ml.

These sizes are claimed to serve as a ‘perfect’ packaging option for health and beauty products such as hair care and body butter.

Softline Extreme Shallow usually comes in a 25ml up to 120ml capacity, now with a new pack of 100ml.

This new shallow collection is claimed to offer ergonomic packaging options for household products such as natural furniture polish, and beauty products such as hand and face creams.

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Roberts Metal Packaging managing director Chris Saunders said: “Our Softline Extreme range was originally launched over a decade ago and has proved incredibly popular with customers who have utilised this packaging format for products from beard balms to solid fragrances.  

“Certainly, in the last few years, and in the context of health and beauty especially, we’ve noticed more customers switching to metal containers because of metal’s highly rated sustainability credentials, not least its status as a permanently available material which can be recycled again and again with no loss of quality. 

“It’s this increasing demand that has led to our relaunch with two collections that showcase the versatility, size and depth of the entire Softline Extreme range.” 

Roberts Metal Packaging is a manufacturer of pre-threaded screw caps, godets and aluminium and tinplate containers.