Rigid plastic packaging manufacturer RPC Bramlage has developed a range of in-mould label (IML) standard containers and lids for spreads and yellow fats.
The move is in line with the company’s strategy to cater to the increasing market demand for cost-effective packaging that helps in distinguishing one brand from another and generating on-shelf impact.
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Available in four formats from 250g to 1kg, the containers are injection moulded in polypropylene.
The 250g, 400g and 500g packs fit a single lid, which makes them fully interchangeable and offers maximum flexibility on filling lines.
RPC Bramlage sales manager Peter Van Dyck said: "As markets become more competitive, we are seeing an increasing market focus on high-quality decoration for spreads, and yellow fats in particular, in order to attract attention on-shelf and establish and retain consumer loyalty.
"IML ideally suits this requirement, while the flexibility of our range allows manufacturers to respond quickly to changes in market demands."
IML allows intricate and multi-coloured designs to be created to cover the entire area of the packs, to provide a level of finish and detail that otherwise could not have been created by on-pack printing.
A metal-effect can also be applied to the labels, as well as creating a barrier to prevent oxygen from entering the products.
Located in Lohne, Germany, the company creates high-quality packaging solutions for cosmetics, pharmaceuticals, food and technical packaging.
By employing technologies in tool making, RPC produces injection moulding, multi-component injection moulding, IML, blow moulding, decoration and assembly.
Image: RPC Bramlage has created a new range of in-mould label standard containers and lids. Photo: courtesy of RPC Bramlage.
